Search Engine Marketing
Search engine marketing (SEM) is a variation of Internet Marketing that uses SEO (search engine optimization) and PPC (pay per click) components. This is a very effective way to increase your visibility in the SERP’s (search engine results pages). SEM includes or is most often associated with the practice of researching, submitting and positioning a website for the purpose of more traffic and higher rankings. Maximum exposure to you target market is essential these days to bring your business greater success.
SEM uses the effects of PPC through paid placements, inclusions and contextual advertising. The most common forms are by using Google Adwords or Bing Ads. Both can be very effective if used and configured properly. This method can bring a lot traffic to your website in a very short amount of time, but does require a investment on your part.
For the second part of the equation we look at SEO. Search Engine Optimization involves on and off page techniques to bring you higher results in the SERP’s. Competitor research, keywords, titles, meta tags, descriptions etc. are just a small part of the way SEO can generate you traffic and hopefully revenues.
Major companies today require these needs to stay on top of their particular field. A ranking of 1st on Google could bring you 60% more traffic than #2. Could you imagine being on page 2 even. Your traffic is down to about 5% of all searches, while someone on page 3 or 4 may never be seem by the majority of people. Over 75% of all searchs do not reach the second page. That’s something to consider.
If your a small home business or a large nationwide company that is looking for more traffic, SEM is a great process, and at Media One Design we are here to help!